Are You Listening? Like, REALLY Listening To Your Audience?
It should go without saying that content creation is key in getting your message out to you customers, clients, and followers. You've spent hours creating and crafting just the right message, hit submit and sent it off in the the vast of the internet. Or is it now, metaverse? 😉
So, what comes next? SOCIAL LISTENING
You'll want to be sure that you are diligently listening to the "feedback" from your audience. How can you analyze feedback and what feedback are you looking for? Some is pretty straightforward such as customers, clients, and followers reaching out to you but there are other less obvious types of feedback you need to be looking for.
What content are they responding to?
Are there any particular posts that seem to get retweeted or shared?
It will take some time but eventually your audience will be the ones that help you understand what content you need to create.
In addition to action on posts you also need to start evaluating which type of content is generating the most interest.
Graphics with minimal text?
Interactive content such as polls?
Branded or unbranded content?
Listen to your clients, customers and followers. You need to develop meaningful relationships with your audience. Listen and learn and be a part of the conversation. Don't ever leave your audience left to wonder if you are engaged.
Listen and learn and be a part of the conversation.
If you need a little help trying to figure out the best way to reach out to your clients and customers digitally, "listen to them" and build that relationship, please get in touch with us. We'd be happy to help!
The Crew at ToDN
The Tribe of Digital Natives prioritizes the needs of each client. We strive to help you find your brand voice through a variety of services. We are a culture of thinkers and makers who have been bringing our clients’ ideas into existence since 2010. Our business works closely with each brand in order to create solid communication strategies that will produce measurable results.
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