Where Are Your People on Social Media?
Updated: Oct 11
With over 4.2 BILLION globally using one or more Social Media platforms on a daily basis it’s no surprise that digital marketing has become one of the top tools in a business's portfolio. Marketing and technology have merged and the results are staggering. According to the Pew Research Center, digital advertising grew to $152+ billion in revenue in 2020. That represents a 15% increase over 2019 and a STAGGERING 375% increase in the last 10 years. This trend will continue to explode.
It should go without saying that Social Media is one of the biggest outlets for advertising. But, wait, which Social Media platform is going to give you the best ROI? Where are your people?
Which Social Media platform is going to give you the best ROI?
According to research done by Hootsuite Global, results showed Facebook is the clear leader when it comes to "active" users followed by YouTube, Instagram and TikTok. For the purposes of this post we are not including WhatsApp, FB Messenger and WeChat. We'll talk about those at another time. Do you know where YOUR particular audience hangs out? You should!
Speaking to businesses it was found that due to leverage of digital marketing AND the pandemic 63% of businesses are planning to invest significantly in digital marketing over the next year. There is much to consider when you strategize your objectives, campaign themes and intended ROI for digital marketing. For most, the main objective is Brand Awareness. There is also lead generation, Sales and revenue, customer service, website traffic, engagement and more. Regardless of your objective for digital advertising it is important to keep in mind that each involves a unique strategy.
63% of businesses are planning to invest significantly in digital marketing over the next year.
Tribe of Digital Natives is can craft your unique message within your ads to help you meet your objective. Our digital marketing experts will gain a deep understanding of your preferred demographics and create custom campaign ads that target your exact market and deliver you the best possible ROI.
We're a funky bunch and we are unapologetic announcing it! We encourage YOU to follow US on Social Media to get to know us. We'd love to meet you, hear your story and help you tell it best.
The Crew at ToDN
The Tribe of Digital Natives prioritizes the needs of each client. We strive to help you find your brand voice through a variety of services. We are a culture of thinkers and makers who have been bringing our clients’ ideas into existence since 2010. Our business works closely with each brand in order to create solid communication strategies that will produce measurable results.
Are We Social?