Which Social Media Platform Is Right For Your Business?
With so many social media platforms to choose from it can be difficult to know where to spend your time. If you are a small business or just dipping your toe into digital marketing we have some insight into several of the options and what we consider the Top 6 Social Media platforms
Facebook - Facebook offers many benefits to companies of all sizes. It's a great opportunity for a business to have an extension of their online store, create a following around the brand, and also to develop two-way communication between consumer and brand.
Twitter - With Twitter you can build connections with a relevant audience. These connections can lead to actions across a network of loyal customers for your business.
Instagram - Instagram is a highly curated and personal environment. The content is seen as trustworthy and authentic which means it is more likely to inspire action.
LinkedIn - People spend time on other social media platforms but they invest time on LinkedIn. They are looking for content that helps them solve a professional problem and if your content fits the bill, the results can be remarkable.
YouTube - You definitely want to consider your video marketing options. Whether posting behind the scenes shorts or full blown marketing videos - YouTube is a must have.
Google Business Page - Oh goodness, the "Google Juice" you get from a GBP is outrageous. It also allows for reviews, a place for businesses to post updates and events and so much more, [Not all business industries though have access to all the features, so ask us!]
People spend time on other social media platforms but they invest time on LinkedIn.
In addition to what we here at the Tribe of Digital Natives considers the Top 6 there are so many others that, depending on your business, you may want to consider. A few others for consideration are:
Snapchat - trust us, Snapchat isn't just for kids!
TikTok - Many businesses have turned to Tik-Tok to get their businesses noticed. Have you explore it yet?
Pinterest - Pinterest is an online tool for collecting and organizing images and articles. Don't discount Pinterest! You'd be surprised the at the amplification it garners.
MeetUp - if you are a small business that hosts events you definitely will want to explore
Snapchat isn't just for kids!
As you can see, there are quite a few social media platforms mentioned above and yet there are even more out there for you to explore. If your small business is new to Social Media or you are wanting to expand your presence with digital marketing via social media just give us a call. We would love to perform a Social Media audit and craft a custom plan for you to get you the results you are looking for. Each of our digital marketing plans are as unique as the business for which they are created.
The Crew at ToDN
The Tribe of Digital Natives prioritizes the needs of each client. We strive to help you find your brand voice through a variety of services. We are a culture of thinkers and makers who have been bringing our clients’ ideas into existence since 2010. Our business works closely with each brand in order to create solid communication strategies that will produce measurable results.
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