UNFILTERED: At This Point, It’s Not a Strategy. It’s a Hobby
UNFILTERED
Some businesses have been experimenting with their marketing for so long that experimentation has become the entire strategy.
They try a new platform.
Change the messaging.
Redesign something that was perfectly fine three months ago.
Jump on a trend because somebody on LinkedIn swears it's the next big thing.
There's always something new to try, something to adjust, or some shiny new tool that's supposedly going to change everything. And somehow, there's never a good time to ask whether any of this shit is actually working. Because that would require deciding what success looks like in the first place.
Instead, marketing becomes a collection of activities. Things people enjoy doing, things they're comfortable doing, and things that create the satisfying appearance of progress. There's nothing inherently wrong with experimenting. Testing ideas is part of good marketing. But there's a difference between testing something with a purpose and randomly throwing things at the wall because you're bored, impatient, or afraid to commit.
And here's where it gets ridiculous.
Businesses will spend thousands of dollars, countless hours, and an impressive amount of energy keeping this cycle alive. Then wonder why nothing seems to change. At some point, the constant tinkering stops being an investment in the business and starts becoming a very expensive way to stay busy.
Congratulations. You've turned marketing into a fucking hobby. And somehow, you're still expecting it to pay like a business.
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